You don't need to guess or be surprised when instead you could do some quick research and realize that you're wrong.I would be surprised if a majority of the country subscribed to Amazon prime. I'm sure there are a lot of people who do. But most people in country? I am dubious. Moreover, I would guess the number of prime subscribers is significantly less than those with access to cable.
The company surveys companies representing about 93% of the total market. It found that overall losses last year moderated slightly compared with 2020, when about 4.9 million people cut the cord. Both figures were notably higher than the 4.1 million drops in 2019, however, indicating the pay-TV bundle is continuing to unravel at a significant pace.
Total subscriber levels are now at 76.1 million. The top seven cable companies have 41.3 million of those, with other services (including satellite operators DirecTV and Dish) accounting for 26.8 million. The remaining 7.9 million subscribers have an internet-delivered package like Hulu + Live TV. Those virtual MVPDs added about 895,000 subscribers in 2021, down from a gain of 915,000 in the prior year.
These numbers mean that there are more Prime subscribers than cable subscribers in the US. And that 60-70% of adults subscribe to Prime.Consumer Intelligence Research Partners (CIRP) estimated that Amazon had 147 million U.S. Prime subscribers. If that number is accurate, it would mean that about 58% of America’s adult population have Prime memberships. (The estimate that 70% of the U.S. adult population appears to be based on U.S. Census data from 2000 when there were approximately 210 million people aged 18 or older. The most recent estimates from the U.S. Census Bureau, however, report that this number has grown to approximately 255 million.)
While Amazon may have 147 million Prime subscribers, this figure doesn’t account for people who share Prime memberships. Amazon allows two adults in a household to share the benefits of a Prime membership, so while CIRP estimates that Amazon has 147 Prime subscribers in the U.S., the number of adults who actually use the service is likely much higher.